K-pop covers in different languages are nothing new to allkpop readers, but it looks like an international advertisement for “Bakefresh Biscuits” has taken things to a new level!
A recently uploaded Bengali commercial featuring Dev, a film actor, has been going viral in the K-pop fan community today. Much to fans’ humor and dismay, the two minute clip closely is an exact reproduction the music video of TVXQ‘s “Keep Your Head Down“, right down to the song, choreography, set and wardrobe concept.
The track, titled “Bapi Bari Ja” features lyrics in Hindi with bits of English and is sung by Kunal Ganjawala. The advertisement video is reportedly directed by Agnidev Chatterjee, and the credits attribute the choreography to Baba Yadav.
Fans are split on whether to take this as a humorous parody or plagiarism of copyrighted material on multiple grounds: while most fans are laughing at the singer’s intense and dramatic stunt just to show off a few biscuits, some worry that this commercial is getting broadcast, and that the ‘BakeFresh’ company is unfairly earning profits off TVXQ’s original work.
With that said, it’s almost too hilarious to take seriously, and viewer reactions are ranging from anger to incredulity and laughter. “How could you do this… I am so ashamed to be Indian right now,” one viewer wrote, and another expressed, “[Experiencing] secondhand embarrassment as a bengali kpop fan“. A commenter pointed out, “Even if it is a parody, I’m pretty sure … they wouldn’t be able to do this without consent [legally].”
Still others said posted amused comments, including, “I wouldn’t buy anything if someone wiped their nose first then started baking. That’s nasty.”
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